- This topic has 1 reply, 2 voices, and was last updated 2 months ago by
.
-
-
If it feels like everyone is on Instagram these days, it’s because nearly everyone is. The Meta-owned platform—where you can scroll from a high school classmate’s kid’s birthday photos to envy-inducing beach vacations—has officially crossed 3 billion monthly active users, Mark Zuckerberg announced yesterday.
That’s up a full billion from 2022, when Instagram reported 2 billion users, putting the app in the same league as Facebook and WhatsApp, which both passed the 3 billion mark earlier this year. In July, Meta said it had 3.48 billion people using its platforms daily.
Bought for $1 billion in 2012, Instagram has since become a revenue powerhouse for Meta. The app’s pivot from photo grids to TikTok-style Reels has helped it stay relevant and competitive in short-form video—where TikTok itself boasts 1 billion monthly users. Analysts now expect Instagram to generate more than half of Meta’s U.S. ad revenue this year.
-
- You must be logged in to reply to this topic.