Netflix Wants You to Come Chill at Its New House — Literally

[justseyi]

“Netflix and chill” is officially passé. The streaming giant is ushering in a new era: “Netflix and immerse yourself in interactive, story-driven worlds.”

Today, Netflix is opening its first-ever Netflix House in a suburb of Philadelphia — a massive 100,000-square-foot experience hub inside the King of Prussia mall.

Think of it as stepping directly into your Netflix queue, minus the true-crime nightmares. The venue features One Piece and Wednesday attractions, VR adventures, and fully themed Bridgerton and Stranger Things dining setups.

Here’s what visitors can expect:

Free admission — and no, you don’t need a Netflix subscription to walk in.
Paid experiences — for example, tickets to Wednesday’s “Eve of the Outcasts” run about $40–$60, depending on the day.
More locations coming — Dallas gets its Netflix House next month, with Las Vegas set to follow in 2027.

But Netflix isn’t turning into Six Flags for the thrill of it — or for the profits. Instead, this push into experiential entertainment is all about brand loyalty. By deepening fans’ emotional connection to its franchises, Netflix hopes you’ll spend even more time inside its ecosystem. It’s a playbook Disney and NBCUniversal have used for decades, though Netflix insists its core business remains streaming.

And with a $477 billion market cap — larger than Disney and Comcast combined — it’s clear the company isn’t banking on $26 nachos to stay on top.

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