- This topic has 0 replies, 1 voice, and was last updated 4 months, 2 weeks ago by
.
-
-
In a groundbreaking move for the entertainment industry, Netflix has revealed that it utilized generative artificial intelligence (AI) for the first time in one of its productions, marking a significant step in Hollywood’s ongoing debate over AI technology. The streaming giant announced that its Argentine sci-fi series, The Eternaut, incorporated fully AI-generated shots, a milestone disclosed as part of Netflix’s recent earnings report.
The use of AI in The Eternaut enabled the production team to create a visually stunning sequence depicting the collapse of a building in Buenos Aires—a feat that would have been financially unfeasible using traditional methods due to budget constraints. This innovative application of AI underscores Netflix’s commitment to leveraging cutting-edge technology to enhance storytelling.
Netflix CEO Ted Sarandos addressed the development during an earnings call with analysts, emphasizing the potential of AI to transform content creation. “We remain convinced that AI represents an incredible opportunity to help creators make films and series better, not just cheaper,” Sarandos stated, signaling the company’s pro-AI stance in an industry divided over the technology’s role.
While concerns persist in Hollywood about AI potentially replacing human creatives, Netflix’s use of the technology in The Eternaut suggests a focus on augmenting production capabilities rather than supplanting talent. The question of whether future hits like Squid Game could be fully AI-generated remains speculative, but for now, Netflix appears to view AI as a tool to empower creators and expand creative possibilities.
As the entertainment industry continues to grapple with the implications of AI, Netflix’s pioneering move could set a precedent for other studios, sparking further discussion about the balance between technological innovation and artistic integrity.
-
- You must be logged in to reply to this topic.