MrBeast Is Building a New Kind of Empire — It’s About Money

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MrBeast isn’t just handing out money anymore — he’s planning to help people manage it.

Jimmy Donaldson, the YouTube megastar better known as MrBeast, is taking steps toward launching his own financial services venture, according to a new trademark filing and investor materials reviewed by Business Insider.

Filed with the U.S. Patent and Trademark Office on October 13, the application lays out plans for “MrBeast Financial,” a brand covering mobile and online banking services, financial advisory tools, cryptocurrency exchange, and more. The move signals a serious expansion for the 26-year-old creator, who has built his empire on over-the-top generosity and big-budget stunts for his 445 million subscribers.

A fundraising deck viewed by Insider sheds light on the vision behind the trademark. Under the slightly tweaked name “Beast Financial,” the documents describe plans for a fintech platform tailored to MrBeast’s massive fan base — one that could offer student loans, insurance, credit insights, and personalized financial tools, all paired with educational content to boost financial literacy.

The pitch suggests the company would partner with an existing fintech firm to avoid the heavy regulatory and credit risks that come with banking operations. There’s no launch date yet, but trademark law requires applicants to prove they intend to use the name commercially.

A spokesperson for Donaldson declined to comment.

While creators like Charli D’Amelio have invested in fintech startups, it’s rare for an influencer to enter such a tightly regulated industry directly. Trademark attorney Josh Gerben, who advises celebrities and major brands, told Insider that the risks are far higher than launching merch or a snack brand.

“You’re putting your brand’s reputation on the line,” Gerben said. “If you’re doing an energy drink or clothing line, the chances of things going wrong are low. Finance is a different ball game.”

Still, Donaldson has flirted with fintech before. In 2024, MoneyLion sponsored a $4.2 million giveaway tied to his Amazon Prime Video show Beast Games. He’s also been candid about his own financial journey — from making videos about student debt to admitting that his mom once controlled his bank account, even after he became a millionaire.

Since appointing Jeffrey Housenbold, former CEO of Shutterfly, to run Beast Industries last year, MrBeast has reportedly sought to bring more structure and long-term planning to his ever-growing business empire.

The YouTuber has already expanded into food and retail, launching Feastables, a chocolate brand, and Lunchly, a ready-to-eat meal line. Investor materials have hinted at even more ventures on the horizon — including a creator platform and a mobile service inspired by Ryan Reynolds’ Mint Mobile.

If “MrBeast Financial” becomes reality, it would mark his most ambitious move yet — transforming the world’s most generous YouTuber into the internet’s newest banker.

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