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At its annual keynote yesterday, Apple introduced its thinnest iPhone yet—the iPhone Air—marking the company’s first major iPhone redesign in years. The sleek device, which looks slim enough to glide across a pond, will launch later this year alongside the iPhone 17 lineup, AirPods Pro 3, and Series 11 Watches.
A Thinner Take on the iPhone
The iPhone Air has been dubbed the “MacBook Air of iPhones” for its ultra-slim build:- 5.6mm thick (excluding the raised rear camera), making it about one-third thinner than the iPhone 16 Pro.
- The trade-off? Battery life. While Apple claims it will last “all day,” leaked Chinese regulatory filings suggest the Air has a smaller battery capacity than last year’s models.
- Performance: Faster than the standard iPhone 17 but outclassed by the 17 Pro and 17 Pro Max.
- Cameras: Lacks a true telephoto lens, a feature many Apple loyalists prioritize.
- The iPhone Air will start at $999—$200 more than the iPhone 17 and only $100 less than the 17 Pro.
- Despite pricing fears tied to tariffs, Apple kept the structure in line with recent years.
Mixed Expectations
Industry analysts warn that the iPhone Air could struggle to impress. Apple fans tend to prioritize battery life and camera quality, two areas where the Air doesn’t stand out—especially given its higher price point.Still, some see potential. Apple’s first MacBook Air was met with similar skepticism—positioned awkwardly between the MacBook and MacBook Pro—yet it eventually became Apple’s best-selling laptop after refinements. The iPhone Air could follow the same trajectory.
Where’s the AI?
What Apple didn’t highlight was just as telling. Artificial intelligence—currently the tech industry’s hottest frontier—barely featured in the presentation. The company showed off new AirPods with real-time language translation, but otherwise skipped over major AI advancements.Notably absent was the AI-enhanced Siri that Apple had previously teased as part of the iPhone 16 lineup. That update has now been delayed until next year, raising questions about Apple’s position in the AI race.
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