Howard Schultz is the man who made Starbucks famous. When he joined Starbucks in the 1980s, it was a small coffee shop that only sold coffee beans. Schultz had a big idea: to turn it into a café where people could drink coffee and relax. But the owners didn’t agree with him.
Schultz decided to start his own coffee business, but there was a problem. He didn’t know much about running a café and needed money to make his idea work. When talking to investors, Schultz acted confident, dressed well, and spoke like he already knew he would succeed.
Investors believed in him and gave him money to grow his business. Later, Schultz bought Starbucks and made his café idea a reality. Today, Starbucks is one of the biggest coffee chains in the world.
Schultz pretended to be confident until others believed in him. This helped him turn his dreams into reality.